pezportada02a

// Paez Footwear & Axs Design

WORK

Junior Footwear and Accessories Designer

February 2016 – March 2017

Barcelona

Argentinian brand founded in 2006 by three friends in Argentina. Focused in those adventurer travelers who live in an easy and chilling way. Paez moved the headquarters to Barcelona in 2013.

I discovered a new entire world. I had never worked in the fashion industry before and I found new ways to design and a design playground where I could expand my creativity. As a Start Up, I learned how important is to help other departments and be proactive. Thanks to the Product Team for the funny moments, knowledge and your passion for this sector.

A day in the life:

Designed part of footwear and accessories spring/summer 2017, fall winter 2017/18 and spring/summer 2018. New constructions, pullovers, color combinations, outsoles and print patterns. 

Designed the new packaging, which includes: new shoe box, hang tags, labelling, silk paper and a new way to join all the models and legal info in a compact and easy way.

Business presentations about our collections in front of the distributors and potential clients.

Introduced the 3D printing in the company, In charge about how we can introduce this technology in the brand products and 3D printing projects.