EIT Climate-KIC Project | azplore
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EIT Climate-KIC Project

Climate innovation and entrepreneurship journey.


Europe’s largest summer school for climate innovation and entrepreneurship offers a unique combination of climate knowledge and hands-on business experience.


The Journey is the world’s largest climate innovation summer school. It brings together students and professionals from all over the world, 38 students, professionals and entrepreneurs from around the world took part in this journey. At those point it was the moment to build the teams. After that was the time to frame each challenge to reduce climate change.


Our team decided to focus in how we can reduce climate impact and get economical benefit in the food sector. 9,000,000 t of perfectly edible food is lost at the farm level just in Europe. 15 billion € represent the economic loss every year just in Europe. 4 Gt CO2 eq. If food waste were a country it would be the 3rd largest emitter of GHG in the world. Figures like these focused our climate challenge.


Entrepreneurs and professionals exposed their projects and professional background to help us in the design process, business model, how to pitch and calculate the climate impact from our idea. Using techniques as Design value preposition and Business model canvas in order to evaluate our potential idea.


The hoop model connects farmers and restaurants to repurpose surplus food. Hoop tackles European food waste at the farm level and provides the logistics and marketplace to coordinate, purchase and redistribute surplus food. How it works?


We collect surplus food from farmers in the region of Berlin (80km radius). Restaurants get a season calendar with the type of veggies and fruits available on a monthly basis. This information is provided via order list and replicated on the hoop.com website.
Restaurants order twice a week and can choose the type of supply from our list. We deliver twice a week at a time of their convenience. By ordering online, restaurants get the additional benefit of an analytical dashboard. We convert their orders into economic and environmental outcomes such as CO2 emissions saved, food rescued and money saved.


The combined effects will result in a positive climate impact of 42 t CO2 eq. [saved] in year 1 with 10 customers and will grow to 1,096 t CO2 eq. [saved] in year 5 (240 customers).

Service Design