I would like to share you what is Paez and what was it for me.
Is an Argentinian brand founded in 2006 by three friends in Argentina. They dream was bring Argentina to the rest of the world, the “Buena Onda” philosophy. They started a new company based in sell “alpargatas” (espadrille) the famous Argentinian shoe upper style in a funny way. Focused in those adventurer travelers who live in an easy and chilling way.
What was it for me.
Paez moved the headquarters to Barcelona in 2013 and I started in the brand after my trip through Indonesia in 2015. For me was discover a new entire world. I never worked in the fashion industry before and I found new ways to design and a huge environment where I could expand and bring my creativity. How fast you have to answer the market with new designs and product innovations to satisfy the customer’s needs taught me versatility and fast response ahead market challenges. Also, as Start Up, I learned how important is help between each department and be pro-active due to help grow the company.