H&M Club Service App | azplore
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H&M Club Service App

H&M Club


These shots are part of a new service design inspired by H&M to reserve products in the store. This is the project developed for my final Master’s Project focused on Digital Design and Interaction.


The service consists of a reservation system that provides to the customer the opportunity to touch and try the product in the store before buying it and avoiding wasting time in cue lines.


In these mockups and renders you can see:

  • New H&M app menu design.
  • Product reservation process. Overall view of the process to reserve a dress in-store.
  • Mini tutorial illustrated in a handmade style about the reservation process in-store.
  • The rewards App menu. Check your digital wardrobe, win prizes, play with friends and see the players ranking.
  • In-store intelligent wardrobe.
Digital Design, Service Design