Hoop is a sustainable platform business created during the Climate-KIC Journey, take a look into EIT Climate-KIC Project for more information.
The logo is based in the circularity idea, inspired in concepts like circular economy and cradle to cradle concepts. Closing the loop and reduce the cliamte impact in the food industry is the Hoop main challenge.
Why hoop? The starting point of the noun was funny, during this Journey, one of the participants had extraordinary skills and fascinations with a hula hoop, she took it everywhere. A hula hoop is circular and when you used to play has to be kept moving all the time, this is why we chose Hoop, because we are providing a circularity food process and we are constantly in movement to make it possible.
July 12, 2017